ClickZ Today

ClickZ Today: Podcasting: Get Your Message Heard

============================================== C L I C K Z T O D A Y ============================================== Wednesday, August 27, 2008 http://www.clickz.com/ Internet Marketing Solutions for Marketers ============================================== This e-mail is optimized for mono-spaced typefaces. For maximum legibility, specify Courier as your e-mail font. For subscription options, see the bottom of this mailing. All newsletters are sent from the domain "clickz.com." Please use this domain name (not the entire "from" address, which varies) when configuring e-mail or spam filter rules, if you use them. ============================================== ============================================== T A B L E O F C O N T E N T S ============================================== :: Podcasting: Get Your Message Heard by Dave Evans http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,509e,52hs,l74b,k5vm :: Tactical Link Building: Reliable Directories by P.J. Fusco http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,h6av,b7rg,l74b,k5vm :: New Kid on the Behavioral Targeting Block by Vicky Chen http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,28jk,7ql0,l74b,k5vm :: Five Tips for Building Better Segments by Stefan Pollard http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,dtpe,8mxi,l74b,k5vm :: Humor Sites Take Ad-Inspired Gags to Disastrous Heights by Kate Kaye http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,4heh,fzr7,l74b,k5vm :: Zvents Launches 25 Online Guides for Colleges for mtvU by Douglas Quenqua http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,2tap,v30,l74b,k5vm :: Execs & Accounts: IPG Emerging Media Lab, Sometrics by Enid Burns http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,gj6a,5p3l,l74b,k5vm :: Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,1on8,2xaw,l74b,k5vm ______________________________________________ E-MARKETING STRATEGIES ______________________________________________ Dave Evans Podcasting: Get Your Message Heard Podcasting conveys a sense of respect for customers by directly ceding control over when, where, and how they listen to a marketing message. A look at a new podcast tool. http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,509e,52hs,l74b,k5vm ______________________________________________ SEARCH ENGINE MARKETING ______________________________________________ P.J. Fusco Tactical Link Building: Reliable Directories Developing good backlinks is an essential part of any successful SEO strategy. http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,h6av,b7rg,l74b,k5vm ______________________________________________ BEHAVIORAL MARKETING ______________________________________________ Vicky Chen New Kid on the Behavioral Targeting Block A look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix. http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,28jk,7ql0,l74b,k5vm ______________________________________________ E-MAIL DELIVERY ______________________________________________ Stefan Pollard Five Tips for Building Better Segments When it comes to your house list, one size does not fit all. http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,dtpe,8mxi,l74b,k5vm Elsewhere on the ClickZ Network: ______________________________________________ CLICKZ NEWS ______________________________________________ Kate Kaye Humor Sites Take Ad-Inspired Gags to Disastrous Heights Cracked.com and National Lampoon woo advertisers like Lions Gate's "Disaster Movie" with custom content. http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,4heh,fzr7,l74b,k5vm ______________________________________________ CLICKZ NEWS ______________________________________________ Douglas Quenqua Zvents Launches 25 Online Guides for Colleges for mtvU Sites will allow students at those universities to search for concerts, sales, parties and other events in their cities. http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,2tap,v30,l74b,k5vm ______________________________________________ EXECS AND ACCTS ______________________________________________ Enid Burns Execs & Accounts: IPG Emerging Media Lab, Sometrics IPG Emerging Media Lab forms strategic alliance with SocialVibe; Sometrics names business development managers. http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,gj6a,5p3l,l74b,k5vm ______________________________________________ TRAFFIC PATTERNS ______________________________________________ Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 A look at the brands that get visitors and keep users engaged the longest both at home and work. http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,1on8,2xaw,l74b,k5vm ============================================== A B O U T C L I C K Z ============================================== Founded in 1997 and headquartered in New York City, The ClickZ Network (http://www.clickz.com/) is a compendium of resources and advice for helping online marketers do their jobs more effectively. The Network culls the experiences of more than 70 contributors to deliver articles each week full of practical information about online marketing and e-commerce. ClickZ reaches more than 80,000 subscribers each business day through e-mail and the Web. Advertising opportunities at ClickZ? Visit: http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,eh2p,c7ey,l74b,k5vm Editorial comments/questions? Contact: http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,kh4t,ma50,l74b,k5vm General comments and questions? http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,hqsa,f9gg,l74b,k5vm Need help with your subscription? http://newsletters.clickz.com/ct.html?rtr=on&s=auxa,4x1h,52v,5nv9,cb7z,l74b,k5vm ============================================== To unsubscribe via postal mail, please contact us at: ClickZ 270 Lafayette Street, Ste. 700 New York, NY 10012 Please include the email address which you have been contacted with. 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