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SearchDay: How Valid Are Your Landing Page Test Conclusions?

SearchDay a:link { color:#336699; text-decoration:none;} a:visited { color:#336699; text-decoration:none; } a:hover { color:#336699; text-decoration:underline; } img { border: 0px none; } Today's Column: » How Valid Are Your Landing Page Test Conclusions? About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay July 23, 2008

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Tim
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How Valid Are Your Landing Page Test Conclusions?
BY THE NUMBERS
Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid?
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Search Engine Watch Experts Columns

Kevin
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The Japanese Search, Why Don't We?
SEARCHING FOR MEANING
Should search be turning Japanese? Kevin Ryan really thinks so.
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News from the Search Engine Watch Blog

Yahoo Q2 2008 Disappoints Wall St.
Posted by Kevin Heisler Jul 22, 2008
Yahoo Second Quarter 2008 Financial Results • Revenues were $1,798 million for the second quarter of 2008, a 6 percent increase compared to $1,698 million for the same period of 2007. • Marketing services revenues were $1,587 million for the second quarter of 2008, a 7 percent increase compared to $1,486 million ...
» Continue reading

Yang to Yahoos: One Team, One Voice
Posted by Kevin Heisler Jul 22, 2008
We're not sure what the long-term implications of the Yahoo-Yang-Icahn settlement will be. In the short term, though, the agreement that ended the impending proxy fight appears to have inspired Jerry Yang to use capital letters in his memos to employees. Here's the full text of Jerry Yang's take on the ...
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Yahoo Researcher Seeks to Combine Semantic Search Methods
Posted by Nathania Johnson Jul 23, 2008
Yahoo researcher Peter Mika has written up an extensive article on semantic search. First he talks about the limitations to syntax-based search: It is almost impossible to return search results that relate to the secondary sense of a term—especially if a dominant sense exists—for example, try searching for George Bush the ...
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15% of Fortune 500 companies have blogs
Posted by Greg Jarboe Jul 23, 2008
PRWeek reports that a new study conducted by Burson-Marsteller has found that 15% of Fortune 500 companies communicate with consumers via blogs. The survey, conducted in February and March this year, found that 74 Fortune 500 companies actively maintain blogs, many of them technology-related corporations. The top four industries with ...
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SEM Platform Provider Kenshoo Opens U.S. Office
Posted by Nathania Johnson Jul 23, 2008
Tel Aviv-based search engine marketing platform provider, Kenshoo, has announced plans to open an office in the United States. The office will be located in San Francisco. Kenshoo has a European subsidiary in London as well. Kenshoo provides a third generation SEM platform called KENSHOO SEARCH. "We see North America as a ...
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Google Rumored to Buy Digg for Third Time
Posted by Kevin Heisler Jul 23, 2008
A few months ago we explained why Digg would be worth $200 million to Google. Now it appears the rumor mill is reporting that Google will buy Digg for $200 million or so. Rumor has it the two companies have signed a letter of intent and are close to a ...
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Search Engine Watch Forum Discussions

News results in organic Jul 22, 2008
--> OK maybe I just missed this until now, BUT... today doing a search for an industry term of mine, I noticed that the News Results is now making it's way from 2-10, smack dab in the middle of the organic placement, instead of being the first search at the top below ...
» Join the discussion

Link Checker Jul 22, 2008
--> Hi there, Does anyone know of a way to track links to competitor sites based on page rank. Ive got a site im helping on at the moment, we have the same number of links (anchor text etc), optimization similar, yet we are on page 11, im thinking it might have to ...
» Join the discussion

Ad Preview Tool "All Regions" Jul 23, 2008
--> I'd be obliged if someone could clarify the operation of the "All Regions" filter when you specify a location with the Ad Preview Tool. To quote the AdWords blog post at http://adwords.blogspot.com/2007/07/improved-location-targeting-for-ad.html: "Let's say you want to know what happens when someone in Toronto, Canada searches www.google.ca for "flowers". When you ...
» Join the discussion

What is in Google's algorithm Jul 23, 2008
--> Everyone has wondered, attempted to reverse engineer etc. but I think the better approach may be to list what ways we would produce the best possible results. In another post a newbie asked if a link from a high PR page was better than one from a very relevant page. I went ...
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new sites on large blog networks, is that consider new site or old one, read on pleas Jul 23, 2008
--> we all know new sites are hard to rank and not good for link partners, but does this apply to sites like wordpress.com? if i add a subdomain like joesmoe.wordpress.com does google consider that a NEW site, or as a new page off OLD site, ie. wordpress? this is very important ...
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Artificial intelligence marketing Jul 23, 2008
--> Hi, I wanted to get your thoughts on A.I marketing and if you make use of any A.I platforms or techniques in your seo business. Artificial intelligence marketing (AIM) is a form of direct marketing and helps you basically find out more about your customer. That's the first step at least. Privacy ...
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Homepage Footer Links Jul 23, 2008
--> What does Google and the other search engines make of footer links on the home page of a site? Thanks Vicci
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Link Building and volume of keywords Jul 23, 2008
--> Is it correct that link building should start with say 4 groups of 4 keywords, each keyword targeted to eg. 4 landing pages (heads of silos) and not to buy links on more than 25 quality sites in the first month? Hope someone can help! Thanks Vicci
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Keyword phrases (Anchor Text) Jul 23, 2008
--> Is one piece of text with 4(keyword anchor text) links on a site sufficient to get recognition from Google for the integration with that site, and would it be better if the site had other similar pages of text? Also, placement of links in a target site - which are the ...
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Publishing Content Jul 23, 2008
--> I've posted a similar thread before, JimBeetle, forgive me, but I need more answers if anyone can help...:o _Syndication of Content:_ 1.Are we correct to assume that if we are the author of content, and the article differs some from the content on our homepage, this is not duplicate content? 2. If we ...
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Purchasing Links Jul 23, 2008
--> Buying links on sites (incl directories), other than anchor text on the link - Is it necessary or advisable that there should be surrounding text? A pure homepage url link, what value does it have for SEO, is it only for the searchers that search for the brand name? :confused: Vicci
» Join the discussion

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